A 3-week intensive workshop for curating your brand and promoting your music.
Welcome to BRAND YOURSELF
You’ve written your music or you have a new single ready to release. You may have some photos and traction on social, but you still have questions about how to create a focused energy that really communicates the message of who you are and what your music is saying!
Social media and promotion can feel like such a burden when we don’t have the right tools or goals in mind, but when we take time to self-reflect, find our authentic message, and make a plan – we find promotional momentum that feels true and gets our music playing to an audience. And that can feel really good. I hope you join me! I can’t wait to hear your tunes and help you share them out into the world!
This workshop will cover:
In this course, we will start at the very beginning by defining a brand profile that feels authentic, grounded, and engaging. From there, we will find our artistic timeline and create a parallel “publish and promote” timeline to help us create momentum around sharing our music with the world in a way that creates momentum and helps us build the right audience.
I’ll even provide a marketing worksheet that really feels like a self-reflection meditation! Who knew that finding your community was really at the heart of finding your audience? We get to do that work together in this course. Finally, we will actively publish and share our first experiments in public presentation of our music and engage our class community as our first circle of support. Let’s rise together!
Brand YourselfA 3-week LIVE workshop
Learn from a professional marketing director and freelance coach
Your goals will be the topic of engagement as this workshop is live and interactive
2021 is your year. Join this cohort and embrace the accountability.
Meet Your Instructor:
With over 6 years of professional digital marketing, social media, and promotional experience as both internal marketing director and freelance manager, Rachel Hewitt now runs her own boutique company Rachel | Media, a digital marketing, social media, and web/graphic design home for many artists and arts organizations that boasts a team of marketing professionals with diverse skills and passion for the work. Her company doesn’t run their own accounts because their boutique niche is ghost management for high profile of the client brand. Graphic Design, Web Design, and Marketing Clients for Rachel Media include golden lotus studio, Ensemble Studio Theatre, Access Theater, TheaterWorksUSA, Broadway Virtual, The Writers Guild Awards, and more. She has experience managing tens of thousands of dollars worth of digital advertising for positive KPI achievement and sustainable growth, conversions, and brand awareness. Her recent social media campaign for Elegies expanded internationally through strategic celebrity engagement and management and account development reaching global engagement. Her team created a Twitter campaign around fan favorites that went viral right before awards season, and the campaign she designed for the Writers Guild Awards 2021 was shared by various high profile accounts, including The Late Show with Stephen Colbert.
Sign up below! Can't wait to work with you...
golden lotus studio reserves the right to cancel this class if enrollment does not meet the minimum requirement.
Register Now: Brand Yourself starts soon!
*If are experiencing financial hardship, but are craving the songmaking offerings described here, please reach out and let me know because a modest amount of scholarship funds are available for folks in such circumstances. Please send an email to himself [at] garygrundei.com describing your situation.